|
IBC Stand: 3.341, IBC, Amsterdam
- 11th September 2006- Chyron Corporation
(OTC BB: CYRO) has today unveiled a major mobile
innovation for the broadcast market. WAPSTR, launched
during IBC2006, allows anyone with a mobile phone
to become a "breaking news" gatherer.
Chyron's WAPSTR software application,
running in conjunction with Chyron's CAMIO asset
management MOS Newsroom Computer System (NCS)
- such as iNews®, ENPS® and Dalet®
- allows the easy and speedy ingest of stills
and video footage from members of the public's
mobile phones into the newsroom workflow. This
content is then immediately available for transmission
to air, the web and mobile platforms.
Deployment of WAPSTR by local and
national broadcasters will drive viewer loyalty,
viewer involvement and viewer ratings. A recent
industry survey shows that 44 per cent of the
public already use their mobile phones as their
primary camera; video is the next landmark in
mobile usage.
Michael Wellesey-Wesley, Chyron
CEO commented, "Often in news immediacy is
key. WAPSTR enables members of the public first
on the scene to record events and send them to
a broadcaster's news facility. This content is
then automatically placed in the NCS (with no
disruption to existing workflow) and played out
to air within seconds. We are experiencing considerable
interest in WAPSTR at IBC and anticipate closing
multiple orders at the show."
###
About Chyron
With unwavering clarity of vision, Chyron continues
to define and dominate the world of broadcast
graphics. Winner of numerous awards, including
two Emmys, Chyron has proven itself as the undisputed
leader in the industry. From the compact MicroX
to the HD/SD HyperX with Lyric PRO, Chyron's exceptional
product line brings unmatched, 2D and 3D graphics
creation and performance to the most demanding
studio and mobile operations. Rounding out Chyron's
graphics offerings are still and clip servers,
channel branding and telestration systems, and
MOS newsroom integration solutions. The ChyTV
product line leverages Chyron's broadcast expertise
with video graphics devices for microcasting and
digital displays. Chyron holds a patent on technology
that enables the integration of live television
graphics data with a broad range of interactive
media platforms and consumer electronics devices.
Chyron has a unique, 40-year history of service
and support for its products that far exceeds
that of most manufacturers. For more information
about Chyron products and services, please visit
the company web sites at www.chyron.com
and www.chytv.com
(OTC BB:CYRO.OB).
Press contact:
Jennie Evans
Manor Marketing
Tel: + 44 1635 44991
jennie@manormarketing.tv
Company contact:
David Ward
Chyron Corporation
Tel: + 44 118 9168 481
david.ward@chyron.com
|
