HONG KONG - December 6, 2006- The FLO Forum announced today that the Mobile Media Planning CORP. of the SOFTBANK group has joined its membership. Mobile Media Planning CORP. has publicly stated its commitment to exploring FLO-based mobile TV services in Japan through its MediaFLO planning entity.

"We believe that open standards based FLO technology will deliver the quality viewing experience that consumers in Japan will demand of mobile TV." says Masahiko Yabuki, President, Mobile Media Planning CORP. "In addition, through our active membership in the FLO Forum we expect to articulate requirements important to the Japan market. These requirements will depend upon detailed results of emerging spectrum policy, as well as the complementary integration of FLO-based services with existing multimedia technologies and services."

Mobile Media Planning CORP. joins the FLO Forum, which includes another Japanese operator, KDDI, as a member. "FLO technology-based Mobile TV stands to become an important revenue source for operators in Japan. It is a service that allows operators to offer new multimedia applications to consumers," said Shingo Izawa, Director of Media Technology Department, KDDI.

The total membership of the group now stands at more than seventy (70) with a strong group of wireless industry leaders based in Japan, including Anritsu, Kyocera, Sanyo-Fisher, SHARP and Toshiba.

"Japan is the world's third largest wireless market, with more than 90 million mobile subscribers," said Dr. Kamil A. Grajski, President of the FLO Forum. "The early and active support of innovative operators and leading OEMs in this market is critical in driving global adoption of open standards-based FLO technology; it is equally important in ensuring that Japan spectrum, technology, business and consumer requirements are well understood and acted upon by the FLO ecosystem."

About FLO Technology
FLO technology is a new air interface with multicasting capabilities designed to increase capacity and reduce content delivery costs to mobile handsets. FLO technology enables mobile users to see and hear high quality video and audio, browse news, sports and weather updates, or watch the stock ticker - wherever they are, anytime, and without delays.

Designed from the ground up specifically to multicast significant volumes of rich multimedia content, FLO enables wireless operators to cost-effectively deliver news, entertainment, and informational programming in clips and streaming video to millions of mobile users at once. FLO provides the technology for distributing multimedia content efficiently and economically without impacting current networks.

About the FLO Forum
The FLO Forum is a multi-company initiative committed to advancing the global standardisation of FLOT technology. Composed of industry-leading organisations, the FLO Forum works to develop products and services, based on FLO technology, that enable the delivery of advanced multimedia services to wireless consumers. The FLO Forum is organised to promote the global standardisation of FLO technology, including compliance and certification benchmarks for the technology. For more information on membership and the FLO Forum, please visit www.floforum.org.

Contact:
Jenna Parker, Gary Lee: Liberty Marketing Communications
Phone: UK +44 (20) 7751 4444
US: +1 (678) 921 0565
Email: jenna@libertycomms.com
gary@libertycomms.com

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