TIA Engineering Committee TR-47 Gives Nod to FLO Forum’s Air Interface Spec

FREMONT, CA - July 18, 2006 - The widespread delivery of live multimedia content to mobile handsets reached a significant milestone this week on news that the Telecommunications Industry Association (TIA)'s TR-47.1 Subcommittee has officially approved publication of the FLO™ Air Interface Specification (AIS) as TIA-1099. The AIS was the first technical specification produced and approved by the FLO Forum, an association of wireless industry leaders committed to advancing the global standardization of FLO™ technology. The TIA's TR-47 Engineering Committee is responsible for the development and maintenance of Terrestrial Mobile Multimedia Multicast (TM3) standards while TR-47.1 is a subcommittee focused on FLO technology standardization.

"Approval of the Air Interface Specification is an important part of the process of developing a complete set of standards based on FLO technology," said Dan Bart, senior vice president, Standards and Special Projects, at TIA. "The FLO Forum is playing a key role in making FLO specifications open and uniform for developers. This effort dovetails perfectly with the TIA's desire to standardize the technologies needed by industry for use in Terrestrial Mobile Multimedia Multicast."

The Air Interface Specification defines the radio protocols used over the air between the FLO network and a FLO device for the delivery of multicast services. The AIS enables the efficient delivery of multiple multimedia streams, including simultaneous wide-area and local-area content, over standard TV channel allocation bandwidths while ensuring fast service acquisition, fast service, or channel switching times, and robust performance in mobile fading links, and all combined to achieve low receiver power consumption, among many other features.

"Publication of the FLO Air Interface Specification by the TIA TR-47.1 engineering subcommittee marks a significant milestone in the FLO Forum program of promoting global open standardization of FLO technology," said Dr. Kamil A. Grajski, president of the FLO Forum. "The FLO Forum believes that open standardization is essential for developing a competitive marketplace for vendors and operators to bring advanced multimedia applications to consumers worldwide."

About FLO Technology
FLO technology is a new air interface with multicasting capabilities designed to increase capacity and reduce content delivery costs to mobile handsets. FLO technology enables mobile users to see and hear a variety of relevant content for the mobile consumer.
Designed from the ground up specifically to multicast significant volumes of rich multimedia content, FLO enables wireless operators to cost-effectively deliver clips and streaming video to millions of mobile users at once. FLO provides the technology for distributing multimedia content efficiently and economically without impacting current networks.


About the FLO Forum
The FLO Forum is a multi-company initiative committed to advancing the global standardization of FLO™ technology. Composed of industry-leading organizations, the FLO Forum works to develop products and services, based on FLO technology, to enable the delivery of advanced multimedia services to wireless consumers. The FLO Forum is organized to promote the global standardization of FLO technology, including compliance and certification benchmarks for the technology. For more information on membership and the FLO Forum, please visit www.floforum.org.

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